Click App: Mitigating the Global Threat of Misinformation and Disinformation — Aligned with the World Economic Forum’s Urgent Call to Action to “Rebuild Trust”
Modifying a picture or adding a fake voice of a well-known person to a video used to demand special skills, primarily for entertainment purposes. However, now even a child can accomplish it with new AI tools, posing an alarming risk to electoral processes and deepening polarized views. This heightened risk could potentially trigger civil unrest, confrontation, and disrupt stock markets, making it imperative to address this issue head-on.
The World Economic Forum’s recent 2024 Global Risks Report has underscored misinformation and disinformation as the number one risk in both the short and long term. In light of this, there is an urgent need for a new wave of digital tools to control the secure and authentication of videos or images, and this is precisely what the Click app aims to achieve. Our platform is at the forefront of combating the challenges posed by the evolving landscape of AI-generated content.
In opposition with Instagram or TikTok, Clickapp.com addresses this massive problem
Considering the inadequacy of platforms like Instagram, TikTok, Facebook, or Twitter in safeguarding mission-critical content, the Click app takes a proactive approach by implementing media integrity and blockchain authenticity right from the inception of the content creation process. The distinction between AI- and human-generated content is increasingly challenging to discern, making the need for early verification and certification on a smart contract more critical than ever.
Click is building a tool for “Rebuilding Trust”
Click operates seamlessly through three user-friendly steps, allowing users to capture content with the Click camera. The content is automatically certified with the Coalition for Content Provenance and Authenticity (C2PA). Users can then swipe to sign and record a proof of authenticity on the blockchain, and automatically publish content on a public web page with comprehensive details, including creator attribution, date, time, and location. This signed content can be effortlessly shared and messaged across various platforms.
In 2024, an unprecedented electoral wave will sweep across the globe
Consider the staggering number of voters — over 2 billion across 50 nations — who are subject to elections. Key democratic players like the United States, the European Union, and India are set to participate in a record-breaking number of elections worldwide. The potential risks posed by the spread of misinformation can significantly undermine democratic processes, distort public discourse, and exacerbate social divisions.
The Click app is purposefully designed to address these challenges and uphold the authenticity of information. Whether you’re a media outlet, a political party, or anyone seeking to rebuild trust in society, Click provides a reliable solution to establish trust in your campaign.
Stock exchange manipulation
Take, for instance, a recent case where misinformation was disseminated through the hacked X (Twitter) account of the Securities and Exchange Commission (SEC). The announcement of the approval of ETF investment products linked to Bitcoin, one day ahead of the planned date on January 9th at 4:11 pm, turned out to be false and resulted in significant market manipulation. This incident highlights the pressing need for new tools where account safety is just one facet of the comprehensive security measures provided by the Click app.
We are ready to collaborate
In our commitment to addressing this massive problem, we recognize the necessity for extensive collaboration. We are prepared to collaborate and partner with the World Economic Forum, governments, organizations, and brands to further enhance and tailor our platform for specific use cases. The Click app is not just a solution; it’s a comprehensive strategy to safeguard the authenticity of digital content in an increasingly complex environment. Join us in building a secure and trustworthy digital future with the Click app.
Useful Definitions
*Fake news:
Fake news is false or misleading information presented as news. Fake news often has the aim of damaging the reputation of a person or entity, or making money.
**Misinformation:
False or inaccurate information, especially that which is deliberately intended to deceive.
***Disinformation:
False information which is intended to mislead, especially propaganda issued by a government organization to a rival power or the media.
About Click
Click is the world’s first digital trust network empowering creators and consumers everywhere to easily create authentic media content. Click is on a mission to combat misinformation and bring truthful photos and videos to everyone via an immutable digital proof of authenticity. Click makes it easy to confirm it’s real and actually happened at a specific location, time and via a specific mobile device and camera.
